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Sample Estimated Sales Summary

Adapted from content excerpted from the American Express® OPEN Small Business Network

Acme PR's extensive contacts and high-tech experience will enable the company to win business in this competitive marketplace. We currently have commitments from two Fortune 500 computer and software companies to run press conferences in Q2 1997, and we have a two year contract with a leading Internet software firm to provide ongoing publicity. By the end of this year, we anticipate adding two new full service clients - at a minimum monthly retainer of Rs5,000 - with at least one press conference or special project per quarter. An aggressive marketing campaign in the fall should cause a substantial growth in our client base. That growth will continue over the following two years, fueled by continued marketing, the performance of the venture, and our ongoing development efforts.

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